What is a benefit of positive reviews for a restaurant?

Positive reviews play a crucial role in attracting new customers to a restaurant. When potential diners read favorable experiences shared by others, they are more likely to feel confident and excited about trying the restaurant themselves. Word-of-mouth recommendations and online reviews significantly influence consumer behavior, often leading to increased foot traffic and reservations. This not only benefits the restaurant's reputation but can also contribute to overall sales and growth.

The other options do not align with the broader impact of positive reviews. While pricing might change in response to increased demand, it is not a direct benefit of positive reviews. Negative effects on employee morale contradict the motivating aspect of positive feedback. Additionally, menu changes can be complex and are not directly facilitated by reviews; they depend more on market trends and business strategy.